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International Business Culture
third edition, new format
Terry Garrison
This book is an ambitious and unusual attempt to
meet a need in an increasingly important management field: cross cultural teamwork. Its focus is not on the popular aspects
of different behaviours typically exhibited in teamwork involving people from
different nations, but on the rationales for those behavioural stances. The book throws little light on the question
what?, but strongly illuminates the question why? It distinguishes between the super-structure of a nation’s
business culture and the bedrock.
The bedrock is difficult to pin down. It deals with the issue of where these
people are coming from. It focuses on key factors, often invisible, and
difficult for a foreigner to make out, which shape and predetermine the visible
superstructure, like those of a nation’s politics, economics and religions,
which tend to be under-researched, yet are of vital importance for those in
international management.
The book’s main aim is to show why an understanding
of a nation’s business culture bedrock is vital, to indicate which factors are
of major importance in cross-cultural work and to offer contemporary case studies
that illustrate clearly how bedrock factors impact. It is a book for the practitioner. An original feature is the Triangle Test ©, a method for use
by members of international teams to raise questions about important
differences of attitude, viewpoint and values.
The 21 case studies range
widely, from European mergers to economic crises, from business corruption to
government restructuring and cover, literally, the entire business world.
Useful for MBA students doing inter-culture analysis courses and for executives
in cross-national project teams.
3rd edition reprinted as A4 wirebound book, 352
pages, ISBN 978-1-85450-442-5, £21.95 (ISBN-10 1 85450 442 8)
(original 3rd edition was ISBN 1 85450 290 5)
If you are a tutor you can have a copy on 28
days’ free approval. If your students/college order 10 copies+ direct from us,
you may keep your copy free.
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Jacqueline Wieczorek email - elm@elm-training.co.uk 8th February
2007